LAC Playbook

Talk Tracks

4,050+ proven scripts extracted from 572 successful calls, organized by call phase.

Key Finding: Empathy beats features. Brief, validating acknowledgments ("I got you," "Gotcha") appear in high-frequency conversions more than facility descriptions.

Talk Track Categories

Universal Patterns

These patterns appear consistently across all top performers:

Tier 1: Highest Frequency

Talk Track Usage Context
"I got you." 7-9 uses/call When caller is stressed or apologetic
"Gotcha" / "Gotcha, man" 8-12 uses/call After any caller disclosure
"What's going on with you?" 7-8 uses After confirming caller type