LAC Playbook

Understanding Callers

Two types of callers with different needs, fears, and decision-making processes.

61%
Self-Callers
36%
Loved Ones

Why Caller Type Matters

The first question after your greeting should always be:

"Are you calling for yourself or someone else?"

This immediately routes you to the appropriate questioning strategy and tone.

Key Differences

Aspect Self-Callers Loved Ones
Emotional State Personal crisis, vulnerability Worry, frustration, often desperation
Decision Authority Can decide to come in Need to convince another person
Information Needs What will happen to me? How do I get them there?
Tone That Works Peer-to-peer, casual Professional, reassuring
Language "man," "dude" acceptable More formal initially
Pro Tip: With self-callers, "I got you" means "I understand you as a peer." With loved ones, "I got you" means "I'm the expert who will handle this."

Deep Dives