THH Playbook
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AI-Generated Suggestions

These recommendations were generated by AI analysis of 572 calls (Tyler Glass: 271 calls, Jake Smith: 275 calls). They represent patterns, gaps, and opportunities identified through systematic analysis of real call data.

âš ī¸ Important: Review with management before implementing. These are suggestions, not approved changes.

AI Insights Dashboard

Analysis of real call data reveals opportunities to enhance both Opener and Closer performance through systematic improvements based on top performer patterns.

48
Total Suggestions
Across both roles
18
High Priority
Immediate impact items
12
Quick Wins
Easy to implement

Key Findings

📞 Opener Role

While the current Opener script provides good structure, top performers succeed through principles-based coaching that goes beyond the script.

  • ✓ Call control maintained through relationship, not dominance
  • ✓ Information gathering works better when perceived as helping
  • ⚠ Critical gaps in objection handling for emotional/trust barriers
  • ⚠ Handoff to Closer often weak - missing critical context transfer

đŸŽ¯ Closer Role

Current Closer process has solid foundational structure but significant optimization opportunities based on real call data from top performers.

  • ⚠ Hot button anchoring framework exists but lacks tactical deployment
  • ⚠ Missing "commitment ladder" - only binary yes/no close attempts
  • ⚠ Top performers use 30-40% more discovery before presenting
  • ⚠ No systematic response to "Let me think about it" objection

Explore Suggestions by Role

Implementation Approach

How to Use These Insights

  • Review: Read through suggestions with your management team
  • Prioritize: Focus on high-priority, easy-to-implement items first
  • Test: Pilot changes with top performers before rolling out team-wide
  • Measure: Track metrics before and after implementation
  • Iterate: Refine based on results and agent feedback

Analysis Date: December 15, 2025

Data Source: 572 qualified calls (Tyler Glass: 271, Jake Smith: 275)

Status: Pending Review